The Xbox Game Pass "family plan" gives you four additional licenses to attach to your main account license, giving you a total of five users with Xbox Game Pass Ultimate. We'll have to wait and see how it all plays out for the final price. Microsoft may determine that the current price target is too low for Xbox Game Pass to be economically viable, given the costs of content licensing and powering features like Xbox Cloud Gaming. But given that Netflix is now looking to prevent some users from sharing passwords outside of one household, it certainly seems like there's an upper limit on how much this continues to be worthwhile.
Password sharing for the subscription service has undoubtedly helped to inflate and self-perpetuate its market share and userbase. You can think of it in similar terms to how Netflix has been so reluctant to prevent people from sharing their passwords between households. The more people that are attached to Xbox Game Pass via any means necessary, the larger the footprint of the subscription service is in general. The goal here is most likely to grow the number of active users in the subscription, while further promoting the platform by means of virality. The reason Microsoft is piloting this in two markets is to see how the plan affects user behavior. Since this is only a test phase right now, there's a chance the final price could change. This essentially makes it the cheapest way to get a deal on Xbox Game Pass Ultimate, if indeed this ends up being the final price. If you split the cost between all five licenses, you're essentially getting Xbox Game Pass Ultimate for $5 per month instead of $15 per month. Right now, Xbox Game Pass Family Plan is powered by Xbox Game Pass Ultimate, which costs $14.99 for a single license. This gives you a total of five users on a single plan, within the same country.
is around $24.99, which puts it roughly in line with the EU market test. Our reporting earlier this year also stated that the tentative price for the U.S. The cost of an Xbox Game Pass Family Plan is 21.99 Euros per month during the ongoing tests throughout Ireland. (Image credit: Matt Brown | Windows Central)
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